Xtep Facebook Campaign

  • LemonXL_web_portfolio_details_images_xtep
Scope:

Campaign Creative Development Hosting

Objective

Xtep HK supports and is dedicated in running. They entitled the Official Apparel Sponsor of The Standard Chartered Hong Kong Marathon for 4 years consecutively. To introduce this mainland-based brand to Hong Kong and improve the popularity and awareness in the public, it’s better to make some noise in this winter. 

Idea

We launched the “Xtep‧New Step” T-shirt design competition Facebook Application with 1) Hong Kong, 2) Running and 3) Xtep Brand elements as the design directions in order to present a strong bonding of the above 3 elements, and bring Xtep closer to the Hong Kong citizens.

Key Achievements

- Over 100 participants submitted their art works, most of them are in high quality 

- Total 10 winning artworks had been selected by the 1,492 votes from users in the campaign  

- 800+ new fan page fans during the campaign period (Nearly 30% increment on the fan base)  


Recent works