Noah, a well-known Toyota model among families, shows a brand new image to Hong Kong audience through a website revamp. By highlighting various features and benefits of Noah, it creates an atmosphere that each family member can find his/her favourite place and enjoy it inside Noah.
Toyota Noah would like to project a happiness feeling when driving and enjoying unforgettable moments with loves inside it. The happiness are highlighted by using family characters which are in Japan style.
The features and benefits of Noah are categorized into different aspects to fit each of family characters; including: daddy, mama and kids. Target audience is being resonated easily with Noah’s features and benefits and triggers their needs of Noah.
The website is using a parallax scrolling approach that Noah advantages can be shown through a story-telling manner; projecting a start of journey by driving Noah with loves, it is a perfect match to Noah.
- Presenting benefits of Noah in a view of family members to create resonance
- Projecting an image of Family Wonderland
- Adopting various beautiful themes of main visuals easily to meet seasonal changes
- Using Japanese artwork style
- Using warm and bright colour
- Applying the latest parallax web design
- Facilitating to online registration via mobile access
- Adapting thematic main visuals to print advertisement and social media to provide comprehensive promotional campaigns
- Over 26 thousand visitors within 2 months
- Reach 75% new visit rate within 2 months