Towngas Cooking Centre

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Scope:

CMS Development eCommerce Membership Website

Objective

Towngas Cooking Centre (TCC) has been established since 1977. It is always recognised for its well-equipped facilities and remarkable teaching resources. Apart from offering culinary courses and sharing chefs’s techniques in various activities, TCC would like to inspire their members and public through other channels. In this digital new era, a brand new design website with various features can help TCC to spread their message. It also helps TCC enhancing their brand image and increasing their attractiveness.

TCC would like to project a happiness feeling when cooking and encourage members and public enjoying their cooking together. A warm and soft tone is the choice.

TCC also offers a lot of courses and recipes; a well-organized and user-friendly interface is required to help members and public searching courses and recipes more easily.

Idea

TCC would like to project a happiness feeling when cooking and encourage members and public enjoying their cooking together. A warm and soft tone is the choice.

TCC also offers a lot of courses and recipes; a well-organized and user-friendly interface is required to help members and public searching courses and recipes more easily.

Approaches

- Using light beige colour for showing warm feeling
- Adding pattern and lifestyle elements (coffee cup, leafs, paper note background etc) to create resonance
- Outstanding key messages by using top sliding banners and videos
- Facilitating courses & recipes search by implementing user-friednly interface; including filters, calendar and keywords search
- Inspiring members and public via “Today’s Recipe” which shows various cuisine everyday
- Offering one-stop service through online course registration and payment
- Providing online member registration to enhance members recuitment
- Providing eNews registration to let memebers know the latest update of TCC

Key Achievement

- 30,000+ visitors in the first month after launch


Recent works