Idea & Approaches
In order to celebrate the 150th Anniversary of Towngas with the whole city, Towngas has planned a series of events and campaigns throughout the year. And we have planned to run different items in different medias in digital aspect at the same time.
We have prepared a campaign website as the core to communicate all the 150th anniversary basic information including the history, news and press information. And also include those campaigns’ communications and registration channel. Besides, a Facebook Fan Page has been established for communicating with the public in the social media and promoting the related offers and campaign events too. At last, a mobile application (both iOS and Android) has been developed too as a campaign that allows the public to take photos to join photo contest and check-in the location of Pit Covers to win different coupons in the aligned restaurants.