The House of Dancing Water is one of the most innovative and awe-inspiring productions to be staged in Macau and this incredible production has become the iconic entertainment centerpiece of City of Dreams.
The previous website of The House of Dancing Water was developed a few years ago which does not serve the nowadays Internet usage including the uptrend of mobile device browsing. Besides, as the online sales channel, the previous website does not have a user-friendly and straight forward ticketing behavior, which would become an obstacle of the increasing of online sales.
1. Storytelling with Sales Driven Approach
In this revamp, we have used the storytelling approach with the ultimate goal of increasing online sales. We would use a few hero shoots with some abstract message to present the selling points of The House of Dancing Water, instead of any long paragraph that may bored people. With a call-for-action on every page, people can easily reach the ticketing & package session actually at the bottom of most of the pages, that people can get all the ticketing & package information instead of many clicks.
2. Restructure the Website and Simplify the Navigation
We have also simplified the navigation of the website, in order to group a few of most important information in the main navigation, which allow visitors to find what they want easier.
3. Responsive Development
The revamp website is developed in responsive approach, so visitor can still browse the website in a user-friendly way that can retain the mobile traffic and related sales.
As a result, people can easily understand what is The House of Dancing Water, easier to find what they want, and also easier to make their purchase.
– Over 50,000 page view with over 19,000 unique visitors for the 1st 2 weeks after launch