Studio City Macau – a new Asia’s Entertainment Capital presented by Melco Crown Entertainment Limited, which would have the grand opening in Oct 2015. With this new property launch in Macau, a website would be a must to be one of the channels to communicate with the public and for the pre-booking.
In Jan 2015, we have helped to launch the pre-opening website to present the overall concept and ideas of Studio City Macau. While the full version website has been launched by us in July 2015, with much more contents and also the booking functions. Guest can get the hotel, entertainment, dining and shopping information from the website, in order to well plan their trip after the launch of Studio City Macau.
- The competition of Entertainment Industry in Macau is very hot, and we must be able to deliver the excitement of Studio City to the public
- More and more content would be ready for the site after launch, when more information has been confirmed by properties
- The website traffic would be coming from all over the world and can expect very high traffic with the promotion launched
- Make the balance between visual impact and website loading, try to use more new technology to lower the website loading which would only be triggered by customer’s real action
- The website has been developed in responsive way, to fit with the increasing mobile usage over the world and also can improve the user experience when they are using mobile devices.
- Create a tailor-made centralized content management system (CMS) for this website and also some coming websites, so the admin can update the website in a more timely manner
- Amazon AWS has been suggested and applied in this case, with different cloud features, it can best suit the high traffic and even some sudden boost from all over the world