PUYI and ZEISS Collaboration Website

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Scope:

CMS Development Creative Development Responsive Web Website

Objective

Puyi Optical, a market leader in a luxury optical industry in HK, collaborated with ZEISS, a global leader in the fields of optics and optoelectronics, to launch the i.Scription® technology and launched the Puyi ZEISS Optical Lab exclusively in Hong Kong. In order to promote this new service and collaboration, LemonXL has helped to create a website to showcase the service, allow users to experience the technology and perform online booking for the service.

Creative Concept

Puyi Optical represents a luxury in optical industry and ZEISS represents the leader in technology field. Our challenge is to include these two elements into this minisite.

In order to present the elegant of PUYI and ZEISS Collaboration, a lot of shop images have been used to bring out professional of the collaboration.

Also the Parallax design have been used to provide users a interact journey when exploring the details of PUYI and ZEISS Collaboration.

Apart from using a parallax design, PUYI X ZEISS collaboration website also is a responsive website that it can be viewed nice in any devices, including desktop computers, mobile phones and tablets. All the details can be presented without missing and target audience can read it “on-the-go”.

Approaches

- Presenting a brand new collaboration of Puyi X Zeiss as a grand and luxury

- Projecting a professional images of Zeiss laboratory

- Highlight features with using background video

- Using clean and minimal design with visual impact to focus Puyi x Zeiss features & benefits

- Applying the latest responsive web design technique

- Facilitating to online registration


Recent works