Ocean Park Halloween Fest 2014 Campaign Site

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Scope:

CMS Development Creative Development Website

Objective

For the first time ever, fans of Ocean Park’s Halloween Fest enjoy fun and scares all day-and-night! LemonXL has facilitated Ocean Park to create a delicate website to promote this message to the public.

Idea

To highlight the theme of day-and-night, the website is no longer full of darkness and scare. Both bright and dark backgrounds are used to illustrate the time change. The website is also full of sophisticated visual and animation to emphasize mystery and eerie atmosphere. Each attraction represents a unique story behind with a sole character. The use of large visual and less content text can also catch attention easily. This approach can not only provide all information to people, but also enhance the user experience and impression.

Achievement

Over 22 thousands unique visitors have accessed to the site and stay over 16 minutes on browsing the site on average


Recent works