Madera Hospitality Corporate Website Development

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Scope:

CMS Development Responsive Web

Background

Madera Hospitality is a group of Hotels and Serviced Apartments with a new hospitality concept that is totally customer-driven. With a warm hospitality service and inspiring design with the integration, visitors can experience like home. To present their new concept, we are appointed to develop a corporate website for Madera Hospitality together with three mini sites for Hotel Madera Hong Kong, Madera Residences and Madera Hollywood.

Challenge

The pervious website of Madera was developed few years ago which does not meet the uptrend of mobile device browsing. Besides, the pervious user interface is out of fashion and does not align with the growth of the business.

Solutions

Restructure the website
In order to enhance the usage of the website, clean and stylish presentation of content will be applied so that users can easily understand each hospitality service. We used photo oriented instead of long paragraph to encourage visitor stay longer of the website.

Sales-driven Approach
With a call for action on every page, visitor can make the room reservation easily and immediately. Collaborating 3 properties’ mini-sites in the corporate website to achieve cross selling objective as well as generate business sales for Madera Hospitality.

Responsive Development
To make it more convenient to be browsed by public, the website is developed with responsive approach that adjust automatically for various screen shapes and size, so visitor can browse the website in a user-friendly way. 


Recent works