Lexus RC

  • lexusRC_large_1
  • lexusRC_large_2
Scope:

Creative Development Mobile Site Website

Objective

RC F is a high performance model based on racing inspired engineering of Lexus. RC F  is the first time introduced to Hong Kong, a website is developed to introduce various its benefits and other Lexus F SPORT models to racing fans.

Approaches

- Presenting various features of RC F and RC 350 F SPORT

- A 360 degree configurator

- Projecting strong racing design style to impress racing fans

- Applying the latest parallax web design

- Facilitating on online registration via mobile access


Recent works