Lexus RC

Scope:

Creative Development Mobile Site Website

Objective

RC F is a high performance model based on racing inspired engineering of Lexus. RC F  is the first time introduced to Hong Kong, a website is developed to introduce various its benefits and other Lexus F SPORT models to racing fans.

Approaches

– Presenting various features of RC F and RC 350 F SPORT

– A 360 degree configurator

– Projecting strong racing design style to impress racing fans

– Applying the latest parallax web design

– Facilitating on online registration via mobile access


Recent works