Lexus ES, a Luxury Sedan in Lexus series, was unveiled a new facelifted edition in 2015. With a new compelling design of the model, a new style website for facelifted ES is developed. In a new launched website, target audience could explore the features of 2015 ES and would have a chance to register for test drive.
To present the main idea “The New Essential”, the website presents 4 attractions of 2015 New ES, target audience could explore ES features in “Highlight” section. Besides, the website adopted various Hong Kong views in different sections to localize the website and increase the impact of local target audience.
In design aspect, a full-screen layout development has been used in order to have the biggest visual impact to the target audience, with a Parallax design; target audience can easily surf between sections to explore features of 2015 New ES.
With increasing needs of mobile browsing, a separate mobile site is ready for mobile users to enjoy their journey.
Let’s experience the NEW ES!