Lancôme - Serum Campaign

Scope:

Campaign Creative Development Hosting Mobile Site O2O

Objective

2015 just come! Lancôme has launched a brand new campaign to celebrate with target audience. Ladies shall enjoy 2015 with “Happiness from The Beauty You Feel” . Lancôme positions a new direction of Happiness that comes from the Beauty that ladies’ feel; including Glow, Confident and Flawless. Through simple and attractive HTML animation, target audience can know more about the benefits of Lancôme serums. This animation also projects a “change” and “refreshing” image which enhancing Lancôme products’ benefits and impression.  

Approaches

– Featuring animations to arouse audience interest to interact with key selling points at home page

– Presenting benefits of Lancôme serums with visual impacts and emotional description

– Showing prominent “Call to Action” in every pages for facilitating quick actions

– Using SMS and mobile pages for notifying redemption of participants

– Communicating audience with social media directly

– Initializing an online customers database for further marketing usage

– Facilitating to online registration via mobile access

Key Achievements

– 4000+ registrations in 1st week 

– 25K+ page views in 1st week  


Recent works