LANCÔME Renergie Campagin

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Scope:

Campaign CDN Service CMS Development Membership Mobile Site Website

Objective

Today, Lancôme is once again taking a pioneering approach and drawing its inspiration from a new world: space biology. Lancôme has created the exclusive Up-Cohésion™ technology for Rénergie Multi-Lift, for smoother, firmer skin, to restore the skin’s tautness, it is a new performance generation inspired by advanced science.

Every woman now has the choice of a skincare product fully in line with who she is. Lancôme is strengthening the awareness of each person’s specific beauty needs. Rénergie Multi-Lift has been reinvented and is now available in two unprecedented textures: Cream and Rich Cream. These two sensorial experiences fulfil the expectations, seasonal needs and appeal to skin types of every woman for a renewed self-confidence.

In order to capture our target audience interest, we have designed a full digital media plan starting with an infographic video to introduce Lancôme’s space biology, then a series of Facebook feeds psychological tests to identify which type of Rénergie Multi-Lift cream is suitable for your skin care, and finally with a call-for-action to visit our campaign site for a sample registration.

Go to: http://ren.lancome.com.hk/ and find out Lancôme’s exclusive space technology!

Approaches

  • Increasing the fans engagement and capturing attention on Facebook by introducing the space biology with an infographic video
  • Highlighting the product benefits with key visual in website home page
  • Using SMS and mobile pages for notifying redemption of participants
  • Initializing an online customers database for further marketing usage
  • Facilitating to online registration via mobile access
  • Communicating audience with social media directly

Key Achievements

  • Achieve total 3600+ registrations with only 1 week

 


Recent works