Lancome - Bend The Rules Dare to Shine Campaign

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Scope:

Campaign CDN Service Creative Development Hosting Mobile Site Website

Objective

“Bend the Rules Dare to Shine” Lancôme has launched two brand new products Grandiose Smudgeproof and Shine Lover to their target audience.

Lancôme position Grandiose Smudgeproof is genuine avant-garde re-interpretation of mascara, fulfilling every woman’s expectations. Lancôme represents Shine Lover more than a lipstick, a state of mind from Paris.

LemonXL helps Lancôme through online media channel includes desktop and mobile website, social media banners, Facebook and Instagram to introduce these products to local audience.

To enhance the state of mind of the products, we have designed whole social media plan starting with a teaser video and psychological tests, then a series of lifestyle feeds included a call-for-action to visit the campaign site for experience French Effortless Chic.

Moreover, LemonXL combined Grandiose Smudgeproof and Shine Lover’ statement video elements to social media banner. This makes the banner more unique and attractive then ever. Furthermore, Lancôme has cooperated with three unique fashion bloggers: Mayo Wo, Laiza S and Yuki to present “Bend the Rules Dare to Shine” style through two different makeup looks.

Let’s go to http://bendtherules.lancome.com.hk/ see how we present “Bend the Rules Dare to Shine”.

Approach

- Featuring animations to arouse audience interest to interact with key selling product at home page

- Presenting Lancôme Grandiose Smudgeproof and Shine Lover with visual impacts and emotional description

- Showing prominent “Call to Action” in every pages for facilitating quick actions

- Increasing the fans interest on French Effortless Chic through Facebook teaser video and psychological tests

- Communicating audience with social media directly

 


Recent works