Lancôme Advanced Génifique Yeux Light-Pearl Campaign

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Scope:

Campaign CDN Service CMS Development Creative Development Hosting Mobile Site Website

Objective

Lancôme brings an innovative Advanced Génifique Yeux Light-Pearl™ to Hong Kong market!

It is the 1st eye illuminating serum inspired by gene science, featuring the activation of 10 signs of eye contour youth. To share this news with the local audience, LemonXL helped to create a campaign site for introducing the new product features and providing a sample registration platform. This tailor-designed website is officially launched on Apr 27.

In order to fully capture audience engagement, from arousing their interest to triggering an action, we have designed a supportive social media plan starting with a teaser video and a simple survey question, then a series of feeds promoting the most valued product benefits responding to the survey finding and finally a call-for-action to visit the campaign site for a sample registration or experience service booking.

Approach

- Presenting the product information with a elegant and clear campaign site design and utilizing the use of visuals

- Showing prominent “Call to Action” on every pages for facilitating quick actions

- Using SMS and mobile pages for notifying redemption of participants

- Initializing an online customers database for further marketing usage

- Facilitating to online registration via mobile access

- Increasing the fans engagement and capturing attention on Facebook by a simple survey question with the teaser video before the official launch of the website

- Highlighting the product benefits, based on the comment received from the survey question, with a series of eye-catching feeds

- Communicating audience with social media directly

Key Achievements

- Reach 4120+ unique engaged users for the teaser video survey feed in 5 days

 


Recent works