“30-years-old” is a sensitive wording to most women which it is a turning point of women’s marriage status, career and skin plus mental health. “Age-30” may be a negative meaning to all ladies. While, Lancôme wants to make it as a positive change for them via using its hero products; Visionnaire serum and Génifique serum to bring a brand new feeling to target audience.
Kearen Pang, an actress of well-known monodrama <<29+1>>, was invited to be an endorser of Visionnaire x Génifique serum for sharing hints of keeping beauty. The credibility and resonance can be enhanced by using Kearen Pan as an endorser.
– Presenting benefits of Lancôme serums with visual impacts and emotional description
– Showing prominent “Call to Action” in every pages for facilitating quick actions
– Featuring key opinion leaders’ review to strength resonance
– Using SMS and mobile pages for notifying redemption of participants
– Initializing an online customers database for further marketing usage
– Facilitating to online registration via mobile access
– 3000+ registrations in 1st week
– Total 8000+ registrations among 4 weeks