Lancôme 29+1 Campaign

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Scope:

Campaign CMS Development Creative Development Hosting Mobile Site O2O

Objective

“30-years-old” is a sensitive wording to most women which it is a turning point of women’s marriage status, career and skin plus mental health. “Age-30”  may be a negative meaning to all ladies. While, Lancôme wants to make it as a positive change for them via using its hero products; Visionnaire serum and Génifique serum to bring a brand new feeling to target audience.

Kearen Pang, an actress of well-known monodrama <<29+1>>, was invited to be an endorser of Visionnaire  x  Génifique serum for sharing hints of keeping beauty. The credibility and resonance can be enhanced by using Kearen Pan as an endorser.    

Approaches

- Presenting benefits of Lancôme serums with visual impacts and emotional description

- Showing prominent “Call to Action” in every pages for facilitating quick actions

- Featuring key opinion leaders’ review to strength resonance

- Using SMS and mobile pages for notifying redemption of participants  

- Initializing an online customers database for further marketing usage  

- Facilitating to online registration via mobile access 

Key Achievements

- 3000+ registrations in 1st week

- Total 8000+ registrations among 4 weeks


Recent works