Darlie Hong Kong has launched a lucky draw campaign and giving out 400 Monopoly Special Editions Octopus Cards to target audience. It aims to enhance the brand popularity and boost the sales of Darlie Double action toothpaste via the Lucky draw campaign.
LemonXL helped Darlie Hong Kong to develop a Facebook campaign for their Fans to join the lucky draw. All participants are required to fill their basic personal information in the Facebook campaign, as well as upload their purchasing receipts to join the lucky draw.
- Over 500 participants joined the Lucky draw and uploaded their purchasing receipts
- Over 4,000 unique visitors to the Facebook campaign during campaign period