BNY Mellon Investment Management is the global investment management arm of BNY Mellon, one of the world’s major financial services groups. It launched a separately managed account (“SMA”) platform called Spectrum. The site provides information about Spectrum and how it can enhance the wealth management proposition and services of financial intermediaries to their high net worth clients.
Since the use of tablets is increasing, especially for those target audience of this website, full page responsive web design is applied to the site to provide an optimal viewing experience across desktop monitors and tablets. Spectrum graphics are used to match with the company theme. Well-structured CMS provides the ease of content update to admin users.
More than 300 visitors in the first week of launch and most of them have positive feedback.