Audi A1 Sportback Minisite

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Scope:

Creative Development Website

Objective

With the launch of Audi A1 Sportback, the previous Audi A1 website would be revamped to present this launch and give out the latest information to attract for the test drive and lead to sales.

Idea

With the increasing number of mobile users, and the increasing usage of iPad or iOS device to browse website, Flash is being replaced by HTML. In this revamp, we have used the HTML technology with CSS3 to develop the parallax website without any Flash, but still providing the suitable visual and animation impact to the audience.

In order to present the compact and playful image of Audi A1, we have taken different landmark shoots in Hong Kong as the website background, to present how this car is good for the use in City as Hong Kong.

Let’s have a look on the Audi A1 Sportback with the amazing HTML effect instead of Flash.


Recent works